Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

But one thing Williams has never done is grace the cover of a box of Wheaties—until now. With the slogan “The Breakfast of Champions,” General Mills has been celebrating extraordinary ...

A Wheaties box of cereal with Michael Jordan on it, coins, and vintage record players, Brian talks about what these items could be worth. If you think you have items you’d like to have appraised, ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.

As it is now, the Blades would settle for the No. 5 seed in the Eastern Conference, and second behind the Wheaties, despite a 4-0 shutout win over the Regina Pats on Sunday. If the playoffs began ...