This article originally appeared on Ad Meter: More than just 'Breakfast of Champions': Wheaties' latest reveal is another chapter in pioneering effort ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

The Wheaties placement of today is to be part of a recurring national advertising campaign that is known for featuring the best and brightest in sports. This year, the State Farm year-end ad ...