And to design something, you first need a design brief. But what is this? A design brief is a plan, usually written on a piece of paper or a computer. It tells you what you need to design ...

Traditional planning prioritizes certainty, while design thinking cultivates curiosity. One of its most powerful aspects is the concept of low-cost experimentation.

Aimed at aspiring designers and illustrators with less than a year’s industry experience, the brief pays homage to the publisher’s founding design principles To celebrate 90 years of Penguin, the ...