Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

While the hospitality industry has long been known for making bold design statements to attract diners and influencers alike, most home owners are more reticent to take a spin of the colour wheel.