Great design is about more than just looking good; it’s about creating experiences that resonate with users and keep them coming back. Every little detail in the interface, such as buttons, layouts, ...

With a steady investment in strong UI/UX testing practices, though, businesses can provide their users with the best experience possible while also maintaining their pace for feature delivery.

Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.

TORONTO--(BUSINESS WIRE)--Alida, the leader in user research, today announced it will launch a full new product feature set bringing unmoderated usability testing into its all-in-one platform on ...