The heartwarming commercial, titled "Forever," is the first Super Bowl ad from pet company The Farmer's Dog, which specializes in fresh, custom dog food Kelli Bender is the Pets Editor at PEOPLE.

Heinz's Super Bowl ad features a stampede of Dachshunds in hot dog costumes, and the company has also tapped its first-ever "spokesweiner." Heinz's Michelle St. Jacques and social media star ...