A still captured from a TikTok video posted by @lifestyle.with_g on Dec. 29, 2024, shows the viral bag sold on Walmart's website that came to be known as the 'Wirkin,' short for Walmart Birkin or ...

An imitation bag going viral on TikTok can bring publicity to an online marketplace while also posing legal and reputational risks for brand owners. "The Birkin dupes on Walmart's site have ...