The voice of the customer, or VOC, is the structured process ... They decided to do a simple survey to determine what things were important to the customer, how they defined those things, what ...

As organizations strive to become more customer-centric, Voice of Customer platforms have become essential tools for capturing and acting on feedback across multiple channels. Enterprises in ...

Zaltman, Gerald, and R. Coulter. "Seeing the Voice of the Customer: Metaphor-based Advertising Research." Journal of Advertising Research 35, no. 4 (July–August 1995): 35–51.

These new AI capabilities enable our customers to understand and act quickly on all unstructured data from digital behavior and voice and chat conversations, not just structured survey feedback," said ...