A new experiment suggests that the thalamus plays a key role in humans becoming consciously aware of stimuli their brain ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But ...

We love a good optical illusion here at Creative Bloq. From squares that hide circles to ambidextrous baseball players, ...

The psychology behind visual design in gaming involves a sophisticated understanding of attention mechanisms and reward perception. Game visuals trigger specific neurological responses that ...

More importantly, optical illusions remind us how differently we perceive things. While one person may spot the hidden kitten ...

When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery?

Our brain doesn't passively receive visual input—it actively orchestrates a symphony of neural oscillations to process the complex, dynamic scenes we see in everyday life.

Five words are hidden in plain sight in this fishing image of a father with two kids. Scan this image with full concentration ...

Proteins are fundamental biomolecules that perform a broad range of vital functions within the human body. They serve as an essential structural and functional component of cells, tissues and organs ...

Can you find the hidden owl in this challenging visual illusion? Only 1% succeed! Test your observation skills and see if you ...

LMU researchers discovered that neural oscillations in visual circuits help process various image properties like brightness ...

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