The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

In an era of lightning-fast technological innovation, Virtual Reality (VR) is revolutionizing industries by providing immersive and interactive experiences, fundamentally shifting the way we engage ...

From hands-on experience with equipment to virtual campus tools, immersive technology engages students in new ways.

Infinite Reality Inc., a metaverse company that builds and powers virtual reality immersive digital media experiences for ...

With the help of AR virtual analysis, UEFA Technical Observer Rafa Benítez explains how UEFA Champions League teams work ...

How augmented reality combined with SaaS development is changing remote collaboration? The applications and benefits of AR in ...

Augmented reality tech has become some of the most celebrated and forward-thinking in the last decade. As a more approachable ...

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Meta’s (META) ambitious push into augmented and virtual reality through Reality Labs has been a costly gamble, with billions ...

Sony Electronics Inc. is launching its first camera tracking system, Ocellus (ASR-CT1), designed to simplify ... Read More ...