In an interview with WSJ Deputy Managing Editor Alan Murray, "Reverse Innovation" co-author Vijay Govindarajan discusses how multinational companies can take advantage of a recent trend in the ...

Vijay Govindarajan is widely regarded as one of the world’s leading experts on strategy and innovation and the author of " Ten Rules for Strategic Innovators: From Idea to Execution" with Chris ...

The term “reverse innovation” was coined by Dartmouth College business professor Vijay Govindarajan and GE CEO Jeffrey Immelt to describe innovations that go in the opposite direction of what ...