Virojt Changyencham / Getty Images Online marketplaces have become an ... selecting a product and adding it to the customer's shopping cart, the webpage usually has a "checkout" option.

Clicking “Buy” is more than a moment of transaction for shoppers. It’s a dopamine hit mixed with the gratification of knowing ...

Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic. However, 19% use online shopping carts as ...