A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG ...

This is part of a move by Amazon to suddenly insert ads into the current tier of Amazon Prime Video that everyone had previously, and now subscribers are being asked to pay an extra monthly fee on ...

Amazon is planning to introduce more ads on its Prime Video platform in 2025 as part of its push into the ad-supported streaming market. Over the past eight months, Prime Video has incorporated ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

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Amazon has confirmed that it will start running ads on Prime Video starting on January 29, 2024. As spotted by The Verge, the company sent out an email to Prime Video subscribers today ...

Back in September, Amazon announced the bad news that Prime members would begin to see video ads in early 2024 when they watched movies and TV shows on Amazon Prime Video. Today, it was revealed ...