A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG ...

This is part of a move by Amazon to suddenly insert ads into the current tier of Amazon Prime Video that everyone had previously, and now subscribers are being asked to pay an extra monthly fee on ...

Get ready, Prime Video viewers: just when you thought advert breaks couldn’t get any more intrusive, Amazon has unveiled a new lineup of interactive and shoppable ad formats that will soon show ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Back in September, Amazon announced the bad news that Prime members would begin to see video ads in early 2024 when they watched movies and TV shows on Amazon Prime Video. Today, it was revealed ...

Amazon has confirmed that it will start running ads on Prime Video starting on January 29, 2024. As spotted by The Verge, the company sent out an email to Prime Video subscribers today ...

Amazon is set to introduce adverts to its Prime Video streaming service from 5 February 2024. Customers in the UK and Germany will see "limited" ads unless they pay £2.99 per month to remove them.

TV shows like The Lord of the Rings: Rings of Power and The Marvelous Mrs Maisel have proven huge hits for Amazon Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as ...