On March 5, Bill Seely, the president of Varsity Brands’ cheer subsidiary, Varsity Spirit, released an open letter calling the situation “unsettling for all of us” and announcing ...

DALLAS, Texas (WHNT) — The President of Varsity Spirit, the parent company of the National Cheerleaders Association, released a statement to spectators and athletes who attended the cheer ...

On Wednesday, Varsity Spirit President Bill Seely released an open letter to the cheer community. In it, he expressed his disappointment and frustration with how Saturday's incident unfolded.