Driving the news: The majority of the 372 readers who responded to Axios Portland's survey this week (85%) said they own an umbrella — yet only 4% reported using one exclusively when it's wet out.

Are you strong enough to hold it? We'll hold it together. Red, green, blue squares. Look at the umbrella, look at the colours. The colours that you like, huh? What is this, huh? To you ...

Using an umbrella in the rain seems a perfectly natural act. However, people would use this type of portable shade only for protection from the sun back in those days. In ancient times ...

In many cases, umbrella terms are used for marketing purposes and are coined to sound important. See buzzword. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Have you seen that viral video of a man on a skateboard who seems to be moving thanks to a leaf blower pointed at an umbrella? The video has racked up over 2.3 million views in less than a day.

The brand has so far repurposed about 30,000 vinyl umbrellas, using them for tote bags and other products. Plasticity bills itself as a “brand that should no longer be around in 10 years ...