Upstox, an online stock-trading platform was a late entrant in this category and NEEDED TO DRIVE THE TWIN OBJECTIVES TO DRIVE AWARENESS AND GET MORE USERS TO ENGAGE WITH THE UPSTOX APP as the current ...

The digital wave that followed post-2010 took a new turn with the emergence of user-friendly mobile trading apps like Zerodha, Upstox, Paytm Money, 5Paisa and Groww. These discount brokerages have ...