Consider the fact that our cells all have the same DNA, but our bodies contain many different types of cells: neurons, liver cells, pancreatic cells, inflammatory cells, and others. How can this be?

Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful analysis of compliance, highlights a number of common explanations.

We research and recommend products and services suitable for various business types, investing thousands of hours each year in this process ... “Trust is key to sales because it is only truly earned ...