Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me, ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Clarins and Elizabeth Arden (clarins.co.uk, elizabetharden.co.uk) Every middle-class make-up bag has one of these two. Clarins is still family-owned and, of course, French, which adds class.