This Trident chewing gum ad features a fake new television show called "That's Not Fake," hosted by comedian Martin Mull. The Web site for the fictitious show bills itself as the go-to site for ...

Following declining sales before and during the pandemic and a decision to shift toward cakes and other baked goods, Mondelez announced it was selling much of its gum portfolio, including Trident ...

Considering the widespread global presence of this maker of Oreo cookies, Cadbury chocolate and Trident gum, examining the trends in international revenues is essential for assessing its financial ...