The Kentucky-made bourbon will be a “game day pour” at Florida, Syracuse, TCU, Ohio State and Alabama. Why not UK?

Like a watered-down drink, domestic sales for American whiskeys were unsatisfying in 2024 as inflation reined in consumer ...

Garrison Brothers, Texas' first legal bourbon distillery, announced a continuation of its partnership with the Texas Parks ...

Many distilleries are stuck with more supply than they know what do with, falling back to earth after Bourbon saw an astronomical rise in popularity during COVID.

In the hills of Kentucky where most of the world’s bourbon supply is crafted, a new trade war would feel like an aching ...

Part of Reilly’s “Soil to Spirit” pitch for Ammunition’s bourbon and rye expressions will be crafted for women. “I’m a bourbon drinker and the market is saturated with men,” says Reilly.

One problem is that selling bourbon overseas is getting more complicated. President Donald Trump has threatened tariffs as high as 25% on Mexican and Canadian imports, sparking fears of a trade war.