We don't generally use these words in communication, but they set the tone for our messaging (and actions ... Here are some tips to help guide writing in the university voice.

Changing the tone and style of ‘voice’ to suit the purpose is essential. Therefore, whatever kind of writing you need to do, always consider ‘CAP'. One quick way to improve your style is to ...

A single reference point for all departments, teams and individuals who write for the University. When writing on behalf of other people, the tone of voice used may be more personal and reflective of ...

If it's the latter, you will have lots of examples of what not to do when writing your Tone of Voice Style Guide. 4. Create a style guide Once you have defined your tone of voice, it is vital to make ...

Giving their ancestors a voice: UB workshop to provide descendants of slaves with tools to research family ... Sharpening the vanguard of music every June in Buffalo. Our visual language can also ...

And it’s through our tone—informed by our brand personality traits and based on our creative platform—that our voice takes shape, expressing who we are in a way that’s unmistakably RIT Good writing ...

Whilst academic writing requires a formal tone and style, it does not require the use of complex ... This helps convey your objectivity and professionalism. Examples of passive voice- Poor and good ...

nuanced tone of passive voice? We’ve gathered two expert wordsmiths from the world of academia to share the pros and cons of each. Join us as Kristin Sainani and Celia Elliott present their cases on ...

This handout is also available for download in PDF format. We refer to a sentence as being in the "active voice" when the subject is performing the action of the sentence (the verb). A sentence is in ...

Find passive voice in your essay by looking for “to be” forms of verbs such as “am, is, was, were, are, been” or “to have” forms such as “have, has, or had.” Passive sentences often have “by” phrases, ...

Highlight sections of your content that exemplify your ideal tone. Make a list of your voice's key parts ... use of idioms or cultural references, and emotional sentiment. Writing in a brand voice is ...