If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter words. Shoppers might notice that instead of the word ‘Tesco ...

Tesco has been told to stop using its Clubcard Prices logo after losing a long legal battle with rival Lidl. The German discounter had argued the Clubcard logo of a yellow circle on a blue square ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

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We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able ...

The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...