The Off Season was developed to address one of Tourism Tasmania's most difficult problems - how to attract visitors to Tasmania in winter, the coldest, darkest time of the year. Emerging from the ...

Tasmania, the large island off the south coast of Australia, is unlike any other part of the mainland. Weird and whimsical, irreverent and inconspicuous, raw and relaxed. Home of the southern ...

"Thirty-seven years ago, the east coast was not on the tourist map of Tasmania ... In 1996, the state government established Tourism Tasmania to boost visitors to the island state.

Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and ‘become a winter person’. Creatively executed with BMF Australia, the campaign ...

While it’s traditionally been challenging to attract mainland visitors to Tasmania in the winter months, a new advertising campaign is bringing in the big guns to entice tourists to the state.

“Individually as one product you don’t get anywhere — it’s all the network of every one … that produces a destination and I think Tasmania is flying on a high in tourism,” he sai ...

Tourism Tasmania has launched its latest winter tourism campaign, encouraging Australians to "become a winter person" and embrace the state's cooler months as a unique holiday experience. Now in ...