The ad, conceptualised by Swiggy’s in-house creative team, leans on Reshammiya’s signature style and his pop-culture aura to engage audiences, with musical references here and there.
Jewellery brand Tanishq faced backlash for their ad featuring Neena Gupta, Nimrat Kaur, Sayani Guta and Alaya F, where the stars promoted a cracker-free Diwali ...
The hoarding promotes Swiggy Instamart and how buyers can get kites delivered in 10 minutes if they lose one of their own during a kite-fighting duel. The outdoor ad has received praise from a ...
Cloud kitchens are more important for Zomato because a lot of their spending goes to ads on platforms such as Zomato and Swiggy. Overall, Zomato has added 33% more monthly transacting restaurants ...
The big surge in Instamart quick commerce orders, introduction of platform fees midway through FY24, and growing traction for its ads and dining out business are the platforms that Swiggy is using ...
Shares of food delivery platforms Swiggy and Zomato rose up to 7% on February 1 as Finance Minister Nirmala Sitharaman announced plans to cut personal income tax rates to boost middle-class ...
Launching new apps has always been a part of Swiggy’s strategy, and moves to launch separate apps for Instamart and Snacc, shouldn’t be seen as a departure from its core offering, the company ...
Swiggy, the Indian food delivery giant, has announced its plans to launch a standalone app for its rapid commerce division, Instamart. (Reuters / Priyanshu Singh) Swiggy, the Indian food delivery ...