Instead of limiting people to one high-end watch, Swatch would be their second watch (hence the name), which would be more ...

Add in the fact that it is powered by a Mido-branded automatic movement produced by fellow Swatch Group brand ETA, the gold standard of watch movements, and the $1,340 price tag starts to look like an ...

If you buy from a link, we may earn a commission. Learn more From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Such is the case with Swatch’s Internet time, which is told in something called “.beats”. Rather than using hours and minutes, the solar day in the .beat system is divided into 1,000 parts ...