While taglines like “I’m Lovin’ It” have endured over time, not all slogans have caught on. In the 1990s, Subway’s “What a Sandwich” campaign fizzled. So did “Putt Putt to the Pizza Hut,” a 1960s-era ...

Buying refurbished electronic devices is popular among Europeans. Can this company persuade Americans to get on board with ...

While taglines like “I’m Lovin’ It” have endured over time, not all slogans have caught on. In the 1990s, Subway’s “What a Sandwich” campaign fizzled. So did “Putt Putt to the ...