A strong brand makes people feel something. It sticks in their minds, shaping how they view a company before they even make a purchase. The right approach blends messaging, design, and strategy to ...

This is due to their strong branding. (Picturing the Nike swoop in your head, right?) A great branding strategy (and execution) creates an instant connection between a company and its target client.

When a potential partner or employer searches your name, what will they find? It’s important to build a personal brand.

Additionally, it plans to sustain its hotel, restaurant and café/catering (Horeca) segment’s strong sales growth by offering new butter products. Outside Malaysia, Farm Fresh recently commenced ...

Here are a couple of key steps in building a strong personal brand. Define your tone. Your personal brand is not just a fancy statement to put the spotlight on yourself. It is an authentic ...

"Every interaction, in any form, is branding," according to Seth Godin. It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand ...

While it might sound straightforward, effectively handling the roles of a media buyer, and B2B content management, can be challenging. TenacityPR has over 10 years of PR newsroom experience ...

Brand loyalty can be strong for any company, but for those that have sometimes rabidly dedicated followings like airlines, thanks in part to their loyalty programs, any small change can be big news. A ...