There’s a whole science to the art of creating a strong brand impact at the best of times. In a world that’s challenged by ...

This is due to their strong branding. (Picturing the Nike swoop in your head, right?) A great branding strategy (and execution) creates an instant connection between a company and its target client.

Here are a couple of key steps in building a strong personal brand. Define your tone. Your personal brand is not just a fancy statement to put the spotlight on yourself. It is an authentic ...

"Every interaction, in any form, is branding," according to Seth Godin. It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand ...

Since its announcement early last year, Meghan Markle's lifestyle brand has been under intense scrutiny, yet beneath the logo controversies and copyright qualms lies a more troubling issue – the ...

A strong brand makes people feel something. It sticks in their minds, shaping how they view a company before they even make a purchase. The right approach blends messaging, design, and strategy to ...

The wine market is increasingly competitive, making shelf standout and strong branding more important than ever. This refresh ...

When a potential partner or employer searches your name, what will they find? It’s important to build a personal brand.

Additionally, it plans to sustain its hotel, restaurant and café/catering (Horeca) segment’s strong sales growth by offering new butter products. Outside Malaysia, Farm Fresh recently commenced ...