Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?
While the battle for OS dominance on CTV continues, advertisers should focus on crafting data-driven campaigns, forging the ...
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Prime Video has largest market share of U.S. streaming customers
According to the data from Just Watch, Prime Video stayed above 20% market share over the entirety of 2024 and ended the year with 22% — good for the top spot in the United States. However ...