It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...

Kellogg's Special K has built a strong brand equity over several years. It is consistently among the top cereal brands in awareness and share and enjoys high consumer loyalty. This equity has been ...

A recent controversy over Special K porridge advertising in the UK alerted me to this cereal. Maker Kellogg's was ordered to amend adverts describing the porridge as "full of goodness" and ...

Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...