The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...

Kellogg's Special K has built a strong brand equity over several years. It is consistently among the top cereal brands in awareness and share and enjoys high consumer loyalty. This equity has been ...

Cereals that are good sources of dietary fiber and whole grains include Grape Nuts, Cracklin' Oat Bran, Wheaties, Shredded Wheat, Raisin Bran and Special K. Cereal brands that still contain some ...

The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes ...

Not to mention that popular cereal brands often boast health claims that have very little backing in reality (Special K diet, anyone?). However, there's been a quiet revolution in the cereal aisle ...