The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being ... for spoofs by other companies, paving the way for the slogan's ...