Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

Over the years, our own silver strands have taken on a brassy ... great for those who want to regularly integrate purple shampoo into their hair care routine for easy maintenance.

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...

Purple shampoo is not just a regular shampoo; it’s a specialized product designed to counteract yellow undertones in blonde and gray hair, keeping it looking fresh and vibrant. Juliana Ohlmeyer ...