he called it quits with Reebok. "I told them, ‘Keep the money. This ain't right,'" Shaq shared. He decided to start his shoe brand, prioritizing affordability without compromising quality or style.

It’s reminiscent of Reebok shoes from the early ‘90s ... Every time I talk to Shaq, he's like, "Do they really want low cuts?" And I'm like, "Yeah. Yeah. They really want low cuts.