The bill follows the popularity of the "Sephora kids" trend, in which young people, especially preteen girls, purchase and use makeup and skincare products. For the second year in a row ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

At least one beauty brand is doing what it can to check the Sephora Kids. “Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen X with a new ...

Sephora, Glossier and other beauty retailers in the US are reportedly “hosting” birthday parties for kids – albeit informally. Mums have claimed that children can take spins in the makeup ...