The deal seemed too good to be true. There's a website that's been selling top quality diamonds at bizarrely low prices.

Botswana, the world's largest diamond producer, is betting that selling big gems to rich young Americans will ease its economic woes and it is trying to catch their eye via Instagram and TikTok.

which has its Central Selling Organization in London and its production fields in Africa, has opened a discreet but energetic campaign to promote the glitter of diamonds to new markets.

In case you missed it, the singer, 32, is selling her personal items in the lead-up to her new album ... Page Six reported that the bespoke piece was made by Jacquie Aiche and boasted .44 carats-worth ...

Botswana Diamonds plc (LON:BOD – Get Free Report) was down 4.8% during trading on Saturday . The company traded as low as GBX ...

Despite the consumer interest in lab-grown diamonds, some retailers are wary of selling synthetics, mainly because of the overall impact on their traditional watch and jewelry business.

Young companies selling laboratory-grown diamonds are ramping up investments in building awareness and expanding product lines as growing adoption of the category in recent months has sparked ...