If performance of that segment goes up, you can identify what you're doing right and duplicate it. If it goes down, you can figure out what the problem is and fix it in future campaigns. Review your ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Why we care. This new segmentation tool empowers you to slice data directly in the Table View, allowing for deeper analysis ...

Proponents of segmentation contend that this approach improves customer retention, acquisition and market performance. However, conversely, some industry commentators believe that a focus on targeting ...

The market segmentation theory attempts to answer questions about bond performance and has wide-ranging applications. Image source: Getty Images. The market segmentation theory states there's no ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Novel deep-learning model has shown promise in identifying and segmenting lung tumours according to new research. Read more!