While you can't necessarily customize the Razr Ultra the same as you would with a Moto X in 2013, you can choose from a variety of colors and material finishes, including Pantone Scarab in Alcantara (pictured above), Pantone Mountain Trail in FSC-certified wood, Pantone Cabaret, and Pantone Rio Red.

The new three-tier Razr series comes with Motorola's biggest AI push yet. One of the flip phones even has a wooden back like the old Moto X from a decade ago.