Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Are you interested in marketing and curious about exploring possible career paths? Do you have a passion for sales or social media? If so, the Department of Marketing at the Haworth College of ...

Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...

With a degree in marketing you will develop a solid foundation for a career in business and have the basis for a more focused career in areas such as advertising, retailing, sales, brand management, ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

The program delivers a veritable A-to-Z playbook for growth within their B2B-oriented organization or department. No prior marketing expertise is required, and this program is ideally suited for: ...

Export sales of U.S. soybeans fell below levels expected by analysts surveyed by The Wall Street Journal this week, with China absent from their typical purchasing as tariffs set in.