As the story goes, Pan American Airways (Pan Am) approached Rolex in search of a dedicated pilot’s watch. The Swiss brand—ever the innovators—modified its automatic calibre 1030 by fitting ...

Apparently he walked into the Zurich JLC location ... And at the same time, you look at the Rolex Land Dweller, you know, basic innovation. First watch they've ever done at high frequency ...

Every year, a few days before the biggest watch event of the year, Watches and Wonders Geneva, Rolex releases a cryptic teaser video across its social media channels. Most of the time, these teasers ...