Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

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According to their findings, Switzerland produces 17m watches a year – against estimates there are between 700m and 900m ...

Swiss watch brand Rolex has just opened a stunning new London flagship on Bond Street – and we were first through the doors ...

Luxury watches like Audemars Piguets and Rolexes showed higher percentage annual returns than bonds and real estate, a study ...

There’s no way around it—luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command ...

The Cern & Society Foundation and Rolex spark the spirit of scientific exploration in the young. Read more at ...

It’s always useful to be reminded that Rolex is still far and away the most sought-after brand in the world by leaps and bounds. Over the past year, the Crown represented 36% of all sales on ...

This year, there seems to be a powerful group of watches celebrating milestone birthdays. With the lucky number five rounding ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

This year, there are also milestone anniversaries from models by Patek Philippe and Rolex as well as Omega, Cartier, and IWC—let’s dig into all the watches celebrating big birthdays in 2025.