an international game development studio that has worked with major sports properties and brands on Roblox experiences including the NHL, FIFA, Wimbledon, U.S. Open (tennis), Amazon, Vans and ...

and Fifa. These companies are interested in Roblox, as they try to get in front of Gen Z and Gen Alpha. (Gen Z and Alpha spend 39% more time on Roblox and Fortnite than TikTok and YouTube ...