Over the past few months, I’ve started delivering training to colleagues which sets clear guidelines about the right tone of voice to use when writing or speaking to residents. This was developed ...

Creating a brand tone of voice may initially seem a daunting task. But it's not if you follow a structured process. And it is worth the effort. If it's done right, everyone who writes for your brand ...

1. If you speak to your partner with a dull and flat tone but speak to another person of the opposite gender with a warm and suggestive tone then your partner will start to feel jealous or think ...

Giving their ancestors a voice: UB workshop to provide descendants of slaves with ... Our visual language can also convey tone, which we can map along two intersecting continuums: casual to formal and ...

I’d like to ask a few questions, if that’s OK? (TO AUDIENCE) I try to build a rapport with the supplier, I keep the tone of my voice warm, I’m enthusiastic and upbeat. (TO PERSON ON PHONE ...

A great ad is more than just visuals. Have you ever watched a beautifully shot commercial that felt off? Chances are, the ...

A single reference point for all departments, teams and individuals who write for the University. When writing on behalf of other people, the tone of voice used may be more personal and reflective of ...

And it’s through our tone—informed by our brand personality traits and based on our creative platform—that our voice takes shape ... A place where something amazing is always right around the corner.