She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour ... against your chocolate strands. This tinted gel is specifically formulated to do just that.