Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

That's where purple shampoo, which is kind of a "toner lite ... formula that not only works wonders to brighten blonde and brown hair of all kinds, but it’s also formulated with nourishing ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable ... you take the plunge. If your hair’s anything darker than a mousy light brown, you’ll struggle to find a ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.