She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

The measure is designed to uphold strict Japanese standards regarding physical appearance: In addition to prohibiting students from perming or dyeing their hair, many Japanese schools mandate ...