Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...

Marketing is unbelievably powerful – especially when it's done well. From tantalising our senses to employing our favourite celebrities, here's how brands convince people to open their wallets. Know ...

To do this, a business will use a range of promotional methods. The promotional strategy will depend on the size of the business, how much the business has to spend on promotion, and the market ...

Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with ...

In the bustling world of entrepreneurship, small businesses often juggle numerous challenges while trying to establish a ...

The Securities Commission Malaysia (SC) has revised its guidelines on advertising for capital market products and related services, to take into account advertising and promotional trends globally and ...

Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...

Willis, a WTW business, has introduced AdWrap, a master-controlled insurance program developed to address the insurance requirements of companies and their contracted vendors involved in producing ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...