Ramya Parashar, Chief Operating Officer, MiQ, writes that the marketers who embrace the newer and dynamic trends in ...

Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

Shares of The Trade Desk (NASDAQ: TTD) got clobbered following the release of the company's fourth-quarter results on Feb. 12 ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

According to the dentsu-e4m Digital Report 2025,advertising reaching 44% (Rs 30,405 crore) of the digital ad market by 2026, growing at a CAGR of 21.24% ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...