Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising ...

Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

Ramya Parashar, Chief Operating Officer, MiQ, writes that the marketers who embrace the newer and dynamic trends in ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

These three start-ups potentially represent an exciting shift in the digital advertising landscape. By embracing AI-powered ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

This will also include emissions from the entire programmatic supply chain, ensuring that Adnuntius and its customers can make informed decisions to reduce the environmental impact of its advertising ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

According to the dentsu-e4m Digital Report 2025,advertising reaching 44% (Rs 30,405 crore) of the digital ad market by 2026, growing at a CAGR of 21.24% ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...